Forest Park Adventist Christian
School Branding
Brand Identity/Logo Design
Forest Park Adventist Christian School is a K-8 school located in Everett, Washington. The school was started in 1991, currently employing 3 full time teachers and 4 part time staff to provide Christian education to 52 students. As the school enrollment has grown 300% over the last 10 years there has become an increasing need for updated branding. After reaching out to Forest Park Adventist Christian School and discussing the project with them, I began creating a logo that could become the core of the new identity, and that would represent the things that made school unique.
2021
Initial Sketches
Quick Sketches
Refinement Sketches
After my initial sketches, I talked to the school staff and we came the conclusion that the logo needed to highlight the aspects that made the school unique. While we identified many characteristics that made the school unique, I managed to narrow it down to two that were both important and easily understood visually. These were the Christian environment the school provides and the location in which it is situated. The school is perched on a hill overlooking the valley with the north cascades visible in the distance, a short walk from the property will take you to Forest Park Which is filled with old growth trees.
Revision
I wanted to make sure to use bright colors and design elements that communicate a sense of playfulness, since the school does a lot of fun activities and is an elementary school. The green was an obvious choice with the plethora of evergreen trees that populate the surrounding land. The red is used to make the building feel more school like. The reason red was often used in the past to paint barns and school houses was because it was the cheapest paint available at the time, and thus the color red became associated with barns and schools even though few are red today.
Colors & Type
